Why You Should Invest In Mobile Apps Over Responsive eCommerce Websites

In this digitized age, the majority of our activities are being driven by mobile apps. Although responsive web designs are mobile-friendly, the apps are still a better choice and we’ll be briefly discussing it in this blog. We observe that almost all business have a website but not a mobile app. Those that are deprived of apps are actually missing opportunities to potentially augment engagement and conversion rates!

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Here’s why you must invest in mobile apps over responsive eCommerce websites.

1) Quick Communication:

Mobile apps are compact in nature. They deliver information concisely and 1.5 times faster than websites. They are also more functional which means more actions can be performed with them. This allows you to shorten the sales funnel and achieve conversions quickly. Websites need to communicate with servers and then relay information which is relatively slow and could possibly lead to lag if the network happens to be a bad one.

2) Ability To Personalize:

As apps are more functional, users can be made to set preferences as soon as they download and install them. Additionally, user behavior can be tracked and their interests can be recorded. Based on the information you have collected, you will be able to efficiently personalize interactions with your customers and lead them to the end of the sales funnel without hassles.

3) More Engaging:

Using the more lucrative features a mobile app, you could draw the attention of users and achieve more engagements than you could possibly do with a responsive website. For example, push notifications are mostly always responded to, even more than emails, according to research. This feature can be used to update users about offers which are seasonal or personalized based on their interests. It also helps promote your products and services on a regular basis, catching the eye of your customer every single time.

4) Improves SEO:

Google has updated its algorithm which makes it rank the websites which are linked to mobile apps higher than those that are not. So, with a good in-app content which is synonymous with your website, you will be able to improve your websites recognition. Also, you can optimize the content to improve your ranking on the App Store as well.

These are some of the prominent reasons why you must choose the development of mobile apps over responsive web designs if you are limited by budget and time. Openwave is a first-class Ecommerce Mobile App Development Company in New York! Connect with our team of experts if you want to avail top-grade services at unimaginably affordable rates!